The book applies an analytical scientific approach, based on many books in the fields of business administration, creativity, economics, psychology, sociology, and history to answer a number of important questions, namely: Where does creativity originate? Does the Palestinian catastrophe have a role in the success of Talal Abu-Ghazaleh and his fruitful journey towards globalization? Why did the institutions created by the Palestinians emerge broader and deeper after the exodus than the case was before the exodus in Palestine? Does family and the way the individual is raised contribute to the success of the person? Another important question posed by the book is: What about the future and fate of the Talal Abu-Ghazaleh Organization, whose name has been linked to the name of its founder?
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